Baz Luhrmann: A Retrospective Screening
My entry to D&AD New Blood (2015). The brief was to create a new, typographic visual language for film advertising, using a director of choice.
The stylisation intends to epitomise Baz Luhrmann's value as a theatrical director. This symbolic typographic ‘firework’ opted for throughout conveys the envisioned drama and explosiveness depicted in his films. It further echoes additional motifs: including gunshots, shattering dreams, and how each story reaches an intense breaking point, where hope and love ultimately ends in death and tragedy.
Invitations for the event
The invitation has with two functions; a flat graphic, as well as he ability to transform into a popcorn box for the event
A supporting touchpoint to generate further sales, of which is relevant to Luhrmann's musical interest
